Google is abandoning its efforts to build a modular smartphone, according to a report by Reuters on Thursday night. Alphabet Inc.’s Google had touted its ambitious Project Ara as recently as May at a developers conference, and had hoped to ship an early version this fall. While the concept of a customizable smartphone with a variety of plug-in features was appealing, the effort was apparently too expensive and complicated. “This was a science experiment that failed, and they are moving on,” TECHnalysis Research analyst Bob O’Donnell told Reuters.
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