Fitbit reorganizes with health focus; two executives depart

Fitbit Inc. announced the departure of its chief business officer and the shuffling of other top executive roles Monday while detailing the focus of its previously announced reorganization. Fitbit said its pared-down company will focus on two areas, both related to health, with its present consumer business of wearable gadgets planning to “focus on delivering a streamlined set of health and fitness devices” while Fitbit builds an enterprise health division that works with large businesses such as insurers and health care providers. Fitbit said Woody Scal, its chief business officer, has agreed to leave the company by the end of the month, along with Tim Roberts, the executive vice president in charge of the interactive division. Samir Kapoor was promoted to senior vice president of device engineering and Jeff Devine has joined the company as executive vice president of operations. Fitbit stock, whic has plunged nearly 25% in the past three months and more than 50% in the past year, was quiet in late trading following the announcement; shares closed down 1.2% at $6.

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