The first National Football League game broadcast on Twitter Inc.’s social network reached more than 2 million people for at least a few seconds, the NFL said Friday. Twitter’s broadcast of the Thursday night game between the Buffalo Bills and New York Jets had an average audience of 243,000, with viewers taking in an average of 22 minutes of the broadcast, according to the NFL. That audience was dwarfed by viewers of the TV broadcast: CBS and NFL Network averaged 15.4 million viewers for the game, with 48.1 million watching at least a minute of the broadcast. Twitter outbid other suitors to win the right to stream 10 Thursday night NFL games this season and controls some of the advertising inventory, reportedly paying $10 million for the rights.
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