Facebook Inc. is in discussions with Major League Baseball to stream some games in the upcoming season, according to reports from Bloomberg and Reuters citing people close to the matter. The deal would mark the latest effort by sports leagues to use social media as a way to reach new viewers, particularly those in younger demographics who continue to cut the proverbial cable cord. In 2016, Twitter Inc. struck a similar deal to stream NFL Thursday Night Football games. According to Bloomberg, the MLB deal would also include one game a week. Shares of Facebook traded around $133.60 in premarket trade Wednesday, outperforming the S&P 500 . They’ve gained 10% in the past three months and 25% in the past year, while the index has increased 7% in three months and 22% in a year.
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