Facebook Inc. Chief Operating Officer Sheryl Sandberg said Wednesday that the company plans to tighten its enforcement process and human review for ads on its platform. Facebook announced the changes in the wake of a ProPublica report that the Menlo Park-based company had enabled advertisers to reach “Jew haters.” The company said additional human review for new ad targeting options aims to keep the offensive terms from appearing. In addition, Sandberg said Facebook will create a program that will enable the company’s users to report ad abuses so the company can take action. “We have long had a firm policy against hate on Facebook,” Sandberg wrote. “Our community deserves to have us enforce this policy with deep caution and care.” Facebook stock edged down less than 1% after hours, and closed down 0.2% to $172.17 in the regular session. The company’s stock has surged 49.7% this year, with the S&P 500 index rising 12%.
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