Estee Lauder to buy Too Faced for $1.45B, looks to ‘win with millennials’

The Estee Lauder Cos. said late Monday it has agreed to buy makeup brand Too Faced for about $1.45 billion. The deal is expected to close in December, and is expected “to strengthen the company’s leadership position in the fast-growing prestige makeup category globally, increase the Company’s consumer reach in the specialty-multi channel, and win with millennials — all in strong alignment with the Company’s strategy,” Estee Lauder said. Shares of Estee Lauder were flat in late trading after ending the regular trading day down 1%.

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