Video game maker Electronic Arts Inc. and the National Football League said on Friday they are teaming up with Walt Disney Co.-owned ESPN and Disney XD to broadcast EA’s upcoming “Madden NFL” league and championship series. The “Madden NFL” gaming league is a first-of-its-kind one-on-one competitive gaming sports league. The league, and EA’s partnership with Disney to broadcast it, illustrates the increasing interest in Esports. Between Super Bowl LII and the 2018 NFL draft, Disney XD and the ESPN app will house competitive gaming content from “Madden NFL 18,” according to a news release. Some of the games will also air across ESPN’s different cable TV channels. Disney shares are up roughly 3% in the last 12 months, while shares of Electronic Arts are up more than 39%. By comparison, the S&P 500 index is up more than 24% and the Dow Jones Industrial Average is up more than 31%.
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