Gap Inc. said Tuesday that it is launching a subscription box service for its BabyGap brand of items. Every three months, the company will deliver six items for $70. Parents have 21 days to try each piece, and they can keep what they like and send back what they don’t. The service offers free shipping and returns. Clothing is available in sizes 0 to 2T and will automatically update with each box. Size 3T will soon be added. Gap shares are up 27.5% for the year so far, outpacing the SPDR S&P Retail ETF , which is down 6.8%, and the S&P 500 index , which is up 13.7% for the period.
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