Apple Inc. says it will no longer release first-weekend pre-order sales data beginning with the iPhone 7, because it expects to run into supply issues, according to a statement. The company said it expects to sell out of the iPhone 7, given the fact that it is launching in more countries than usual over the first weekend and there is limited supply. “We are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7,” the company said. “These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers.” The company also reiterated its financial guidance for the September quarter. Shares of Apple fell 2.4% to $105.77 in morning trade. They’re down 6.9% in the past three months, versus a 2.6% increase for the Dow Jones Industrial Average .
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