Shares of Amazon.com Inc. shot up 2.6% Friday, amid reports of strong growth in online holiday sales, to post their third-straight record close and 10th record since reporting blowout third-quarter results on Oct. 26. Amazon’s stock was the biggest percentage gainer of the SPDR S&P Retail ETF’s 87 equity components. The latest update from Adobe showed that total online spending on Thanksgiving rose 18% over last year to $2.87 billion, while Black Friday online sales had already reached $640 million by 10 a.m. ET. Separately, Amazon said Friday that it would offer those who spend $30 at a brick-and-mortar Amazon Books store a $10 discount to be used on Amazon’s website. Amazon’s stock has soared 22% since Oct. 26, while the retail ETF has gained 1.9% and the S&P 500 has tacked on 1.6%. During that time, Amazon’s market capitalization has ballooned by $102.91 billion to $571.50 billion.
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