Amazon.com Inc. shares bounced back in afternoon trade on Wednesday, following a Bloomberg report that the retail giant may be exhibiting interest in launching a live online TV service. The report, citing people familiar with the situation, said Amazon has reached out to CBS Corp. and Comcast Corp.’s NBCUniversal. The service would reportedly look like Dish Network Corp.’s Sling TV or Sony Corp.’s Playstation Vue. A spokeswoman from Amazon had no comment on the reports. The company’s shares dropped a little more than 2% in intraday trade as investors did not seem excited about the retail giant’s announcements during its Amazon Web Services (AWS) conference. Amazon announced new database services, upgrades and a partnership with Accenture for a new business group to help clients move their operations to the cloud. Amazon shares are up 74% in the year, while the S&P is down 3%.
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