Amazon.com Inc. launched an answer to Apple Inc.’s smart TV on Tuesday – and it’s much cheaper. The e-commerce giant introduced its latest-generation Amazon FireTV with 4K Ultra HD, which will sell for $99.99, versus $149 for Apple TV. It comes with a remote with voice control, and compatibility with Echo, its voice-assistance technology that competes with Apple’s Siri. The company will also sell a higher-tier gaming edition, which comes with a new Amazon-designed game controller and a 32 GB microSD card. The gaming edition will sell for $139.99. Amazon began taking preorders for both devices on Tuesday. Apple is expected to open up preorders its new TV for preorders next month. Shares of Amazon climbed 1% to $532.45 in recent trade, while those of Apple slumped 0.9% to $115.40.
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