Amazon driving traffic to bookstores with discount offer

Amazon.com Inc. said Friday that it would give shoppers who visit an Amazon Books store and spend $30 between Nov. 24 and Nov. 27 a $10 discount to be used on the e-commerce giant’s website. Amazon Books is cashless. Purchases can be made using a Prime member’s account or a card payment. Amazon has 13 Books stores nationwide with three stores in Maryland, Texas and Washington D.C. coming soon, according to the website. Amazon shares are up 2.3% on Friday and up nearly 58% for the year so far. The S&P 500 index is up 16.3% for the period.

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