Amazon and Whole Foods offering Prime members added discounts on organic turkey

Amazon.com Inc. said Wednesday that the e-commerce giant and Whole Foods Market will offer lower prices on holiday and best-selling grocery items, including discounts on organic and antibiotic-free turkeys for Prime members. Amazon says the discounts are a preview of those Prime members can expect when the membership program becomes the official rewards program of Whole Foods. Organic turkeys, normally priced at $3.49 per pound, will be $2.99 per pound for Prime members. And antibiotic-free turkeys, normally $2.49 per pound, will be $1.99 per pound. Other items that will have their prices slashed include responsibly-farmed raw peeled shrimp, 365 Everyday Value canned pumpkin, organic broccoli, Fage yogurt and organic rice from Lundberg Family Farms. Amazon shares are down 0.7% in Wednesday premarket trading, but up 53% for the past year, outpacing the S&P 500 index , which is up 18.3% for the last 12 months.

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