Alibaba reports sales of more than $1 billion in first 5 minutes of Singles Day

Alibaba Group Holding Limited said Thursday that sales settled through Alipay in the first five minutes of of the 2016 11.11 Global Shopping Festival, known as Singles Day, exceeded $1 billion. “Chinese consumers purchased more in the first hour of 11.11 this year than the entire 24 hours in 2013,” said Chief Executive Daniel Zhang in a statement. The annual shopping day kicked off at 12 a.m. China time. Sales at the 19 hour 37 minute mark, according to Alibaba’s live blog of the shopping event, reached $15 billion. Total sales in 2015 were $14.3 billion. Alibaba shares are down 1.2% in premarket trading, but up 16.1% for the year so far. The S&P 500 Index is up 6% for 2016 to date.

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