Baker Hughes data show U.S. oil-rig count up a 15th week in a row

Baker Hughes on Friday reported that the number of active U.S. rigs drilling for oil rose by nine to 697 rigs this week. That marks a 15th weekly climb in a row. The total active U.S. rig count, which includes oil and natural-gas rigs, also climbed by 13 to 870, according to Baker Hughes. June West Texas Intermediate crude was up 18 cents, or 0.4%, at $49.15 a barrel on the New York Mercantile Exchange for the session– just a few pennies below the level it traded at before the data.

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Cloudera opens above issue price gaining market cap of $2.28 billion

Shares of Cloudera Inc. opened at $17.80 Friday morning, 19% above the company’s issue price, in the software company’s debut on the New York Stock Exchange. The company sold 15 million shares at $15 each to raise $225 million. Though it priced above its range, Cloudera’s issue price still cut its private market valuation of $4.1 billion in half. With the opening price, Cloudera’s public market capitalization was $2.28 billion. Morgan Stanley, J.P. Morgan and Allen & Company LLC were the lead underwrtiers on the offering. It has granted underwriters a 30-day option to buy up to 2.25 million additional shares.

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Kellogg announces plan for 4% dividend hike to 54 cents a share, starting with Q3

Kellogg Co. said Friday it is planning to increase its quarterly dividend by 4% to 54 cents a share, starting with the third quarter. The cereal company made the announcement as it declared a dividend of 52 cents a share payable June 15 to shareholders of record as of June 1. Shares were slightly lower Friday, and are down 4% in 2017, while the S&P 500 has gained 6.5%.

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Columbia Sportswear downgraded as store closures impact sales growth outlook

Columbia Sportswear Co. was downgraded to hold from buy at Canaccord Genuity on Friday based on a slowdown at U.S. wholesale channels. Columbia Sportswear’s price target was cut to $60 from $64. Canaccord upgraded Columbia Sportswear in September 2016 on the belief the company could achieve mid-to-high single-digit sales growth this year. However retail bankruptcies and store closures along with “still-cautious” fall ordering has softened the company’s outlook, the note said. Columbia Sportswear Chief Executive Tim Boyle acknowledged that the closures, bankruptcies, liquidations and “ongoing efforts by U.S. retailers to rationalize their store fleets and square footage” are challenges in a late-Thursday earnings release statement. Long-term goals could also be in jeopardy since the “U.S. challenges appear structural.” Columbia Sportwear reported first-quarter earnings late Thursday that beat expectations. Net income was $36.0 million, or 51 cents per share, up from $31.8 million, or 45 cents per share, last year. The FactSet consensus was 41 cents. Sales were $543.8 million, up from $525.1 million last year and ahead of the $535.0 FactSet consensus. The company expects 2017 sales growth of 3%, and EPS after non-controlling interest of about $2.72 to $2.82 per share. The FactSet consensus is $2.80. Columbia Sportswear shares are down 6.4% in Friday trading and down 7% for the past year. The S&P 500 index is up 15% for the last 12 months.

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Carvana shares trading 13% below issue price in market debut

Shares of Carvana Co. were trading at $13 Friday morning, 13% below its issue price, in the car company’s debut on the New York Stock Exchange. Carvana sold 15 million shares at an issue price of $15 to raise $225 million. With that issue price, Carvana had a market cap of $2.1 billion. Wells Fargo Securities, Bank of America Merrill Lynch, Citigroup and Deutsche Bank Securities were the lead underwriters on the offering. Carvana has granted underwriters a 30-day option to buy up to 2.25 million additional shares.

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Amazon still refuses to buy back its stock

Amazon.com Inc.’s investors may not agree, but the e-commerce giant continues to believe their are better uses for its cash than to buy back its own shares. Amazon disclosed Friday in its quarterly 10-Q filing with the Securities and Exchange Commission that it didn’t repurchase any of its shares during the first quarter. The stock surged 2.4% in morning trade toward a record high after first-quarter results, and has run up 25% year to date. Amazon has a $5 billion share repurchase program in place, with no fixed expiration, and said it will “continually evaluate opportunities” to repurchase common stock. But filings show it hasn’t bought back any common stock since 2012, when it spent $960 million to buy back 5.3 million shares, which implies and average price of about $181.13. At current prices, Amazon’s repurchase program could buy back up to 5.3 million shares, or about 1.1% of the shares outstanding. Amazon had $15.44 billion in cash and cash equivalents as of March 31, filings show. Separately, Amazon has never paid a cash dividend. Amazon shares have soared 56% over the past 12 months, while the S&P 500 has gained 15%.

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S&P 500, Dow open modestly higher; Nasdaq opens in record territory

The tech-heavy Nasdaq Composite Index opened in record territory Friday after strong earnings from Google parent Alphabet Inc. helped lift the broader index. The S&P 500 [s spx] climbed 2 points, or 0.1%, to 2,391, while the Dow Jones Industrial Average was flat at 20,974. The Nasdaq [: comp] gained 20 points, or 0.3%, to 6,070. Shares of Alphabet , one of the index’s largest components, rose after the company late Thursday reported strong quarterly earnings. Meanwhile, shares of Western Digital Corp. surged after the computer-data storage company reported late Thursday that its quarterly revenue and profits had topped forecasts.

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Amazon’s results weren’t ‘meaningful’ enough for Raymond James to return to bullish stance

Analyst Aaron Kessler at Raymond James, who downgraded Amazon.com Inc. ahead of the e-commerce giant’s first-quarter report, said Friday that he is sticking to his view that the stock is fairly valued. After having a bullish rating on Amazon for two years, Kessler cut his rating to market perform on Tuesday. After Amazon reported late Thursday what Kessler called “largely in-line 1Q results,” the stock surged 3.1% in premarket trade toward its 11th record close of the year. Kessler said he has a “positive fundamental view” on Amazon, but he believes Amazon “needs to begin to show more meaningful operating leverage–flat [year-over-year] in 1Q–for shares to move meaningfully higher.” The stock has rallied 9.9% over the past three months, while the S&P 500 has gained 4.1%.

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Amazon’s average stock target soars to $1,048.16

Shares of Amazon.com Inc. soared more than 3% in premarket trade as analysts predicted gains for the stock following stronger-than-expected quarterly earnings. Roughly 15 price-target increases propelled the stock Friday morning, which increased the average target on its shares to $1,048.16, compared with $956.88 the day before the earnings report, according to a FactSet survey of more than 35 analysts. The average rating on the stock is the equivalent to buy. Shares of Amazon traded around $947.49 ahead of the market open, which puts the company on track for a $15 billion increase in its market valuation to $453 billion. That would inch Amazon stock closer than ever to Microsoft Corp. , the third most-valuable company in the S&P 500 behind Apple Inc. and Alphabet Inc. . Microsoft is set to open with a market cap of around $528 billion. As of Thursday’s close, shares of Amazon has risen 10% in the past three months and 53% in the past year, outperforming the S&P 500 , which is up 4% in the past three months and 15% in the past year.

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Amazon’s most sought-after clothing brands include Nike, Adidas and Under Armour

Amazon.com Inc. is the second largest U.S. apparel retailer, according to the latest analysis from Morgan Stanley, and athletic brands top the list of most frequently purchased. Nike Inc. , adidas AG , Hanes and Under Armour Inc. were the most sought-after brands, with at least 20% of respondents naming them. Morgan Stanley AlphaWise polled 1,000 adults aged 18 and over from April 4 to April 12. “We expect consumer expectations around seeing more dressier and formal attire brands to grow as Amazon’s private label brands gain traction,” analysts wrote in the Friday note. Nearly half of respondents (46%) purchased clothes from Amazon in the last year, second only to Wal-Mart Stores Inc. with 60%. And nearly half (47%) of likely Amazon apparel shoppers said they expect to buy more clothes from the e-commerce giant in the next 12 months and fewer pieces from other retailers. Analysts say Amazon’s 2016 share gains came out of department stores and Target Corp. . Clothing sales at Amazon appears to be driven by Prime members, who are 1.5 times more likely than non-prime members to buy clothes from the site. Amazon shares are up 3% in premarket trading, and up 52.6% for the past year. The S&P 500 index is up 15.1% for the last 12 months.

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