By Susanne Dwyer
While other companies and franchisors are working toward earning the attention of the industry, a growing number of real estate professionals looking for a new place to call home are seeking out the iconic CENTURY 21® brand, which is known in the market as a community of like-minded entrepreneurs who ideate and share best practices. Century 21 Real Estate LLC is coming off its best growth year in a decade, in terms of the number of new offices affiliating with the brand, with many of the new brokers coming into the CENTURY 21 System citing it as the best platform for their sales professionals, their market, their growth and long-term success. In 2016 alone, 657 new offices proudly waved the CENTURY 21 flag in local markets around the world. These growth numbers follow last year’s announcement that in 2015, the CENTURY 21 System welcomed 497 new offices globally. All totaled, Century 21 Real Estate LLC currently has approximately 7,400 independent offices worldwide, making it a global leader in residential real estate.
“It’s exciting to know that we now have 7,400 residential offices worldwide, but more importantly, we have real estate entrepreneurs coming to us wanting to know more about the C21® story and how we are helping their peers increase agent productivity, recruit the best professionals in the market and enhance marketshare,” says Greg Sexton, chief operating officer of Century 21 Real Estate LLC. “Based on the number of prospective franchisees coming into our Madison, N.J., headquarters, and those attending our live events to experience our value proposition first-hand, we’re confident that we will continue to be the first choice for industry professionals and consumers looking for a new place to call home.”
Overall, the “we’ve got your back” culture at C21® of collaboration and shared ideation, growth-oriented technology tools, learning, and multi-channel marketing communications, coupled with the peer-to-peer community of like-minded entrepreneurs who support one another’s growth and long-term success, has helped the global franchisor raise its affiliated agent base almost 10 percent year-over-year to 111,531.
“Agents are gravitating to the CENTURY 21 System because they want to be a part of a culture of purpose-driven professionals who earn the trust and affinity of homebuyers and sellers better than anyone in the business—and the three-peat sweep of J.D. Power helps to affirm that,” adds Cara Whitley, chief marketing officer of Century 21 Real Estate LLC. “Our Platform supports entrepreneurs by providing access to tools and technologies that help to facilitate human-to-human connection, augment their skills and abilities to help better serve the consumer, and deliver insights that other agents who are considering a move, and consumers with life-changing real estate decisions, demand—and deserve—from a real estate company.”
When you ask the new brokers affiliating with the brand why they chose CENTURY 21, they reference the many ways the brand is helping their “most valued assets”—their agents—grow their business and close more transactions via lead generation, learning, and personalized technology offerings, like Realogy’s proprietary Zap® platform for brokers and agents, in addition to its
From:: Real Estate News
