Challenged by demand for discount and other unconventional brokerage models, and potentially disintermediation, real estate broker/owners today are charged with embracing innovative practices while maintaining profitability. Many are succeeding—but not without burdens, concerns and pressures.
Several real estate industry leaders frankly shared their experiences and insights in a lively panel at RISMedia’s exclusive Real Estate CEO Exchange, which took place Sept. 12-13 at the Harvard Club of New York City. RISMedia CEO and President John Featherston began the session by asking, “What keeps you up at night?” The panel’s responses are below. [Additions for clarity.]
Intero Real Estate President and CEO Tom Tognoli discusses challenges during RISMedia’s 2017 CEO Exchange session “What Keeps You Up at Night? Overcoming Hurdles to Profitability.”
“One of my biggest concerns that keeps me up at night is lack of succession planning for our agents. Thirty percent of our agents are over the age of 60 years old—they grew up in the world of client lists, not databases. We have no ability to capture that client list of theirs and cultivate it long-term. I would challenge all of us to look at the percentage of company dollars that those people bring to our organizations today.
“I really believe that Zillow’s actions speak louder than words. They’re positioning themselves to be the conduit to the transaction for our agents. It bothers me. We have the ability to transact for our agents and generate leads. The only reason I think this is happening is because we’re not in touch with our agents.” – Candace Adams, CEO/President, Berkshire Hathaway HomeServices New England, New York and Westchester Properties
“If 80 percent of your business comes from people you know, why are you spending 80 percent of your time or money trying to get people you don’t know to work with you? I can’t get [agents] to put [information] into their database. It’s frustrating.
“If you weren’t doing at least four sides of business, you were gone [referencing another broker’s policy in relation to standards in the industry]. Does that help solve the problem? It makes your own company feel a bit better, but you’re still dealing with someone [on the other end] who doesn’t know what they hell they’re doing.” – Tom Gallagher, Broker/Owner, CENTURY 21 American Homes
“[What keeps me up at night is] the risk for the brand in so many transactions. It doesn’t matter if the splits go up or down—the number of transactions and the exposure to risk is still out there. When our industry is under fire, it’s because we didn’t disclose something, we’re terrible, we make too much money and we don’t do enough work.
“I get really worried and really upset when I get emails form some of our agents with content I know they have purchased and it’s well beyond any expertise they have. They’re creating this false brand for themselves. We’ll give you all of these materials.” – Annie Hanna Engel, COO/President, Howard Hanna Insurance Services; Chief Legal Officer, Hanna Holdings, Inc.
Macy’s to hire 80,000 seasonal workers for the holidays, down from 83,000 last year
Macy’s Inc. said Monday that it expects to hire 80,000 seasonal workers this holiday season for its namesake Macy’s stores, Bloomingdale’s, call centers, and distribution and fulfillment facilities. That’s down from 83,000 last year. Hiring events will take place over two days, on Sept. 28 and Sept. 29. About 18,000 of the hires will be for direct-to-consumer fulfillment facilities, up 3,000 positions from last year. These centers are located in places like Portland, Tenn., and Cheshire, Conn. About 1,000 will be hired to work in customer service centers, operating both online, emailing and chatting with shoppers, for instance, and on the phone. More than 1,000 will be hired to work on the Macy’s Thanksgiving Day Parade. Macy’s shares are down 38.3% for the year so far while the S&P 500 index is up nearly 12% for the period.
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From:: Stock Market News
REALTORS® Support Tax Reform ‘Done Right’
Tax reform done right could yield savings and simplification that benefits average Americans, but history shows that misguided reforms can pose significant threats to the economy.
That’s the message the National Association of REALTORS® (NAR) brought to Congress recently as Iona Harrison, chair of NAR’s Federal Taxation Committee, testified before the Senate Finance Committee.
At the hearing, titled “Individual Tax Reform,” Harrison told senators that putting homeownership in the crosshairs of tax reform would strike at millions of American households.
“Real estate is the most widely held category of assets that American families own, and for many Americans, it’s the largest portion of their family’s net worth,” Harrison said. “As 64 percent of American households are owner-occupied, we believe that homeownership is not a special interest, but is rather a common interest.”
Over the past year, proposals for tax reform have included the elimination of important benefits like the state and local tax deduction, a near doubling of the standard deduction—which would all but nullify the benefits of the mortgage interest deduction—as well as caps to the MID.
REALTORS® have warned lawmakers that proposals to limit or nullify the tax incentives for homeownership could actually raise taxes on millions of middle-class homeowners while putting the value of their homes at risk.
In her testimony, Harrison responded to critics of real estate deductions, who often claim those deductions benefit only a small number of wealthy individuals. Harrison noted:
- 70 percent of the value of real property tax deductions in 2014 went to taxpayers with incomes less than $200,000;
- 53 percent of individuals claiming the itemized deduction for real estate taxes in 2014 earned less than $100,000;
- 7 million tax filers claimed a deduction for mortgage interest in 2015;
- Half of taxpayers with mortgages over $500,000 have AGI below $200,000., according to research conducted for NAR.
To that end, Harrison reminded the committee that tax reform efforts in the late 1980s were fraught with unintended consequences that delivered a broadside to the economy and only offered brief tax relief.
“When Congress last undertook major tax reform in 1986, it eliminated or significantly changed a large swath of tax provisions, including major real estate provisions, in order to lower rates, only to increase those rates just five years later in 1991,” said Harrison. “Most of the eliminated tax provisions never returned and in the case of real estate, a major recession followed.”
Despite the REALTORS®‘ concerns raised during the hearing, Harrison reminded Senators that REALTORS® do support tax reform.
“Homeowners already pay 83 percent of all federal income taxes, and reform that raises their taxes is a failed effort,” said Harrison. “But NAR supports the goals of simplification and structural improvements for the tax system, and individual tax rates should be as low as possible while still providing for a balanced fiscal policy. We simply believe that to achieve these goals, Congress should commit first to doing no harm to the common interest that homeownership provides.”
For more information, please visit www.nar.realtor.
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From:: Real Estate News
Technology Adoption: Impact on Office Synergy
The National Association of REALTORS® (NAR) Power Broker Roundtable this month discusses agent adoption of technology.
Moderator:
Robert Bailey, Broker/Owner, Bailey Properties, Santa Cruz, Calif.; Liaison for Large Residential Firms Relations, NAR
Panelists:
Mike Pappas, CEO, Keyes Co. Illustrated Properties, Miami, Fla.
Dan Forsman, CEO, Berkshire Hathaway HomeServices Georgia Properties, Atlanta, Ga.
Tom Skiffington, Broker/Owner, RE/MAX 440, Perkasie, Pa.
Chad Ochsner, Employing Broker, RE/MAX Alliance, Denver, Colo.
Robert Bailey: Business technology is a billion-dollar business, and brokers invest significant dollars each year to ensure their agents are efficient, connected, and competitive. But the adoption and usage of all this new technology can have drawbacks. Some agents are slower—or less interested—in continually learning new ways to do things. Others are just too busy out there in the field to be concerned with changing technology. So, what are brokers doing today to ensure a return on their investment? And, as more agents choose to work remotely instead of from desktops at the office, what’s the impact on company culture and synergy? We’re checking in with some tech-forward company leaders. Mike, what’s your take on all this?
Mike Pappas: Well, the very fact that agents are working remotely indicates a mastery of technology. But when new systems come in, adoption and engagement are the so-called ‘special sauce’ that can make a critical difference, so we’re laser-focused on getting everyone to see the value and get onboard. At the same time, we’re very aware that everyone learns differently, so we offer a smorgasbord of emails, webinars, one-on-one training and on-site/off-site coaching opportunities so that agents can become familiar with programs on their own time and in their own way.
Dan Forsman: We’re big believers in communication, and it’s important that what we introduce to our agents is both relevant and exciting. So, we’ve instituted what we call an “Innovation Council,” made up of leaders from all our offices. They communicate to us what the agents want and need, and they also become the first-line conduits to take new innovations back to them. Then, as Mike indicated, it’s a matter providing training in enough ways and times to help bring every agent up to speed.
Chad Ochsner: I’ll second that. We host a consistent “Fourth Friday FAST” meeting, which stands for “Fantastic Alliance Services and Tools,” where, among other things, we introduce new systems and programs, in addition to new marketing partnerships our agents want to know about—like Best Buy discounts they can offer their clients. From there, branch office managers sit down one-on-one to help agents understand and see the value of newly installed technology. And monitoring is essential to track the usage.
Tom Skiffington: Most of our agents frequently work out of the office, so it’s especially crucial for them to have a technological edge. But since we’re spending some 20 percent of our outlay on technology, ROI is equally critical. When a new agent comes into the company, we set everything up for them—website, social media pages, search portal profiles, their blog, and our proprietary lead-generation system. Then we sit down and walk them …read more
From:: Real Estate News
Taco Bell to add 300 urban locations by 2022
Taco Bell, the Yum Brands Inc. Mexican chain, plans to add 300 restaurants in urban areas by 2022. New York is seen as the quick-service brand’s largest market opportunity, the company said, with about 50 planned for the city’s five boroughs. Five restaurants will be complete by early 2018. Four of them will be Cantina locations, which serve alcohol, and one will be an “Urban In-line” location that does not. In addition to New York, Chicago, Detroit and Boston are among the areas of focus. About 20 of the locations will be in Chicago, with eight Cantinas planned by the end of 2018. Both Cantina and In-line locations have opened nationwide since 2015. Taco Bell plans to grow to about 9,000 global locations in the next five years from more than 7,000 currently, and it plans to create about 100,000 new jobs. Yum Brands shares are up 19.6% for the year so far while the S&P 500 index is up nearly 12% for the period.
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From:: Stock Market News
Steelcase shares rise on earnings beat
Steelcase Inc. shares rose in the extended session Monday after the office furniture company topped Wall Street forecasts for the quarter. Steelcase shares rose 5.9% to $15.25 after hours. The company reported second-quarter net income of $36.9 million, or 31 cents a share, compared to $38.2 million, or 31 cents a share, in the year-ago period. Revenue rose to $775.6 million from $758 million in the year-ago period. Analysts surveyed by FactSet had estimated earnings of 23 cents a share on revenue of $757.4 million. For the third quarter, Steelcase estimates earnings of 21 cents to 25 cents a share on increased operating expenses with revenue of $785 million to $810 million. Analysts expect earnings of 28 cents a share on revenue of $798.7 million.
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From:: Stock Market News
Lithium and battery-themed ETF jumps to six-year high
An exchange-traded fund dedicated to lithium miners and battery producers surged on Monday, advancing to a multiyear high on volume that was many times its daily average. The Global X Lithium & Battery Tech ETF advanced 1.7% to $38.50, hitting its highest level since August 2011, according to FactSet data. More than 1.9 million shares exchanged hands, well above the fund’s 30-day average, which is less than 440,000. Thus far this year, the ETF has advanced more than 58%. It has also seen inflows of $325.6 million year to date, bringing its total assets to $555.2 million. The fund’s largest holding is FMC Corp. , which comprises more than 23% of the portfolio. FMC’s shares rose 2% on Monday. Tesla Inc. , representing about 5.6% of the portfolio, saw its stock gain 1.2%.
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From:: Stock Market News
Roku seeks valuation just over $1 billion, says updated IPO document
Roku Inc. plans to raise at least $200 million for its initial public offering, according to documents filed with the Securities and Exchange Commission. The streaming device maker filed an amended S-1 on Monday that says the company is seeking between $12 and $14 a share, which would value the company at just over $1 billion at any price in that range. The company filed its first S-1 document Sept. 1. Roku is selling nine million shares itself which could net the company as much as $126 million. Early investor Menlo Ventures is selling six million shares worth as much as $84 million, and Sky Ventures Limited is selling 668,000 shares for as much as $9 million.
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From:: Stock Market News
Adidas overtakes Jordan on list of top U.S. sport footwear: NPD
Adidas AG has overtaken Jordan to become the number two brand of U.S. sport footwear, according to The NPD Group’s August athletic footwear data. “This is an achievement I never thought I would see in my lifetime,” wrote Mike Powell, NPD’s sports industry analyst. “Adidas sport footwear sales grew more than half for the month and share grew by nearly half, to 13%.” Nike Inc. , which is also the parent of the Jordan brand, held on to the top spot. Basketball footwear sales were down 20%, with the category’s decline going into its second year. “Adidas basketball grew more than 40%, while Nike declined in the mid-singles and Brand Jordan lost about a third of its sales. Under Armour basketball was down about half.” Total U.S. athletic footwear sales were $1.86 billion, up slightly from $1.85 billion last year. Nike shares are up 5.3% for the year so far and Adidas shares are up 31.1% for the period. The SPDR S&P Retail ETF is down 7% for 2017 so far while the S&P 500 index is up 11.7%.
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From:: Stock Market News
NAR reveals how long student debt delays homeownership
An overwhelming majority of Millennials with student debt do not own a home, and believe this debt is the cause for the delay. A new study from the National Association of Realtors and nonprofit American Student Assistance showed just how long that delay is, and how much student loans are affecting first-time or even trade-up homebuyers. …read more
From:: Real Estate Wire


