Weight Watchers International Inc.’s stock rocketed higher for a second-straight session on Tuesday, a day after the weight management services company said Oprah Winfrey had taken a 10% stake. The stock shot up 32% in morning trade on volume of 36.8 million shares, which was about 12 times the full-day average over the past 30 days, according to FactSet. It is now on track to have its third-biggest percentage gain in its history, a day after producing its biggest gain ever. On Monday, the stock had more than doubled, soaring 105% on volume of more than 75 times the full-day average. Analyst Linda Bolton Weiser at B. Riley & Co., who doesn’t actually cover Weight Watchers, wrote in a note to clients: “We can’t imagine a bigger-time weight-loss spokesperson than Oprah Winfrey-she will put the Weight Watchers brand name front-and-center-the media exposure will be huge.” The shares have now run up 170% in two sessions, and has nearly quintupled since closing at a record low of $3.78 on July 9.
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