Staying Visible On and Offline

By Susanne Dwyer

lynn_whelpley

In the following interview, Lynn Whelpley, broker/owner of Abundant Home Realty in Palm Bay, Fla., discusses her keys to success, including social media marketing.

Region Served: Brevard County, Fla.
Years in Real Estate: 14
Number of Offices: 1
Number of Agents: 3
Facebook: @AbundantHomeRealty
Twitter: @SellingBrevard

How is the market faring in your area?
During the recession, when the country was hit with foreclosures, Florida was hit the hardest. Brevard County, which is our county, was the hardest-hit county—and Palm Bay, which is where my office is, was the hardest-hit city in the county. We were in a very deep hole for what seemed like a very long time. A lot of people who lost their homes in foreclosure seven years ago are now able to buy a home again, so we’re seeing a lot of buyers come back. Things are moving slowly but steadily upward.

What has been key to your success this year?
I attribute our success to being out in the neighborhood, being accessible—a lot of the people that we work with are referrals that come back to us. We try to keep the Abundant Home Realty name in front of everyone in Palm Bay. I don’t want people sitting in my office—I want them out and about.

What steps have you taken to ensure success in 2017?
I know this is old school, and a lot of people really don’t do this, but whenever we sell in a neighborhood, whether we represent the buyer or the seller, when that property closes, we blanket them with a postcard. I mail out, say, 200 cards in a one mile-radius around that listing.

How are you positioning your real estate business to meet the needs of millennials?
I think the personal touch counts. You could look at Zillow all day for information, but in the real world, walking the neighborhood, knowing exactly what it’s like out there, still gives precedence over something online. I make sure they know that I can fill their need for information.

How are you using social media to better your real estate business?
I’ve been trying to stay on top of Facebook, Twitter and LinkedIn so my friends, associates and prospective customers see my posts regularly. I try not to share just real estate listings, but also community happenings and interesting stories to keep from getting boring.

You recently added RISMedia’s ACE to your social media marketing strategy. How are you implementing the system in your business, and what aspects of it are most appealing to you?
I’ve given ACE free reign to post every day on my Facebook page, my LinkedIn, and, soon, Twitter. I love the fact that ACE is on automatic pilot. I don’t have to think about it every day—but if I do find something outside of real estate that I want to post, I just do it.

I also love that ACE is affordable. I’m a small brokerage and hate overextending my marketing budget. ACE boosts my social media presence for a small monthly fee.

For more information, please visit ace.rismedia.com.

Suzanne De Vita is …read more

From:: Real Estate News

Who’s Who in Luxury Real Estate Celebrates 30 Years of Evolutionary Growth

By Susanne Dwyer

What began 30 years ago as a door-to-door labor of love for John Brian Losh has turned into a thriving, worldwide network of 131,000 luxury real estate professionals and a website that features approximately 55,000 luxury properties from around the world. Through a unique philosophy that welcomes agents, brokers, independents and brands alike, and a keen eye toward technology and marketing, Losh and team have kept Who’s Who in Luxury Real Estate ahead of the curve and a vital force for its members.

In the following interview, Losh, chairman and founder, and Luxury Real Estate President Meghan Barry, share the story of how Luxury Real Estate evolved, and why it remains a leading gateway for the upper-end real estate market.

Maria Patterson: Looking back on your 30-year anniversary, please tell us what first led to the idea of forming a network for luxury real estate professionals.
John Brian Losh
: I’m a real estate broker who entered the luxury real estate business in 1971. I bought my first firm in 1976 and realized from the onset that I needed to broaden my marketplace. I realized there were other firms like mine that needed to connect and refer, and expose their business to a maximum audience. I started contacting people I had met around the world, and before we knew it, we had a network that quickly grew to around 100 firms. I founded the network in 1986 and started publishing Who’s Who in Luxury Real Estate (a compendium of luxury firms from around the world).

MP: The company has evolved impressively over the years. In your opinion, what are some of the most significant milestones in your history?
Meghan Barry
: Obviously, the initiation of the network in 1986, but going online in 1995 was groundbreaking. When we first went online, lots of people thought the internet was a passing phase that people would tire of after a while. Being on the internet in 1995 was a big deal. At first, we only had member profiles and a web version of the directory online. We allowed members to feature five properties with their profiles. Eventually, this evolved into showcasing every property on the site, long before anyone was having conversations about big data and how to most effectively list properties on the internet.
JBL
: When we went online, we went from being a small network of people and a book to an international network. Prior to that, people would ask, ‘What’s your exposure? Who sees this book?’ Once we went online, we were able to say, ‘The whole world sees the book.’
MB
: There were also important milestones that weren’t tech-related, like hosting our first Luxury Real Estate Conference in 1995, starting Luxury Real Estate magazine in 2001, and forming our Board of Regents in 2004. These are just some of the key factors that have created the total package we have now.

MP: How many properties do you currently feature on LuxuryRealEstate.com?
MB
: We have around 50,000 – 55,000 properties on the site. We only feature properties over a certain …read more

From:: Real Estate News

Housing Continues to Progress, Still ‘Room for Improvement’

By Susanne Dwyer

Housing markets in the U.S. overall continue to progress, supporting the best year in home sales in a decade, as indicated by Freddie Mac’s Multi-Indicator Market Index® (MiMi®) value, which stands at 86—a market on the “outer edge of its historic benchmark range of housing activity.” The MiMi value, which has climbed back up 45 percent since its all-time low in 2010, is still trailing its high of 121.7.

“The National MiMi stands at 86, a 5.6 percent year-over-year increase, but still below its historic benchmark normalized to 100,” says Len Kiefer, Freddie Mac deputy chief economist. “The purchase applications indicator is up nearly 19 percent from last year, indicating strong housing demand and a market that’s poised to close out the best year in home sales in a decade.

“National home prices have surpassed their pre-recession nominal peak with about half of states still below their pre-recession peak,” Kiefer continues. “Factoring in low mortgage rates and modest income gains, house prices still have some room to run, as indicated by the MiMi payment-to-income indicator which is nearly 33 percent below its historic benchmark.”

Forty-one of the 50 states, plus the District of Columbia, have MiMi values within range of their benchmark averages, with Utah (100.4), Colorado (97.8), Hawaii (97), Idaho (96.7) and North Dakota and Oregon at (95.8) ranking in the top five. Seventy-six of the 100 metro areas have MiMi values within range of their benchmark averages, with Honolulu, Hawaii (99.8), Nashville, Tenn. (100.2), Ogden, Utah (99.3), Dallas, Texas (99.2) and Provo, Utah (101), ranking in the top five.

The most improving states month-over-month were Nevada (+2.59 percent), Arizona (+1.54 percent), Massachusetts (+1.53 percent), South Carolina (+1.34 percent) and Colorado (+1.24 percent). On a year-over-year basis, the most improving states were Nevada (+11.74 percent), Florida (+11.58 percent), Massachusetts (+11.35 percent), Mississippi (+9.76 percent) and New Jersey (+9.61 percent).

The most improving metro areas month-over-month were Las Vegas, Nev. (+2.57 percent), Charleston, S.C. (+2.00 percent), Seattle, Wash. (+1.76 percent), Worcester, Mass. (+1.74 percent) and Springfield, Mass. (+1.52 percent). On a year-over-year basis, the most improving metro areas were Orlando, Fla. (+17.85 percent), Worcester, Mass. (+14.49 percent) Tampa, Fla. (+14.36 percent), Chattanooga, Tenn. (+14.20 percent), and Dallas, Texas (+13.89 percent).

“The recent jump in mortgage rates will drive down homebuyer affordability and likely dampen demand for home sales next year,” Kiefer adds. “Though we’ve come far, as indicated in the national statistics, housing still has significant room for improvement in many markets across the country as indicated by the fact that 24 out of the top 100 metros are still more than 20 percent below their historic benchmark, as measured by MiMi.”

For more information, please visit www.freddiemac.com/mimi.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Housing Continues to Progress, Still ‘Room for Improvement’ appeared first on RISMedia.

…read more

From:: Finance and Economy

Housing Continues to Progress, Still ‘Room for Improvement’

By Susanne Dwyer

Housing markets in the U.S. overall continue to progress, supporting the best year in home sales in a decade, as indicated by Freddie Mac’s Multi-Indicator Market Index® (MiMi®) value, which stands at 86—a market on the “outer edge of its historic benchmark range of housing activity.” The MiMi value, which has climbed back up 45 percent since its all-time low in 2010, is still trailing its high of 121.7.

“The National MiMi stands at 86, a 5.6 percent year-over-year increase, but still below its historic benchmark normalized to 100,” says Len Kiefer, Freddie Mac deputy chief economist. “The purchase applications indicator is up nearly 19 percent from last year, indicating strong housing demand and a market that’s poised to close out the best year in home sales in a decade.

“National home prices have surpassed their pre-recession nominal peak with about half of states still below their pre-recession peak,” Kiefer continues. “Factoring in low mortgage rates and modest income gains, house prices still have some room to run, as indicated by the MiMi payment-to-income indicator which is nearly 33 percent below its historic benchmark.”

Forty-one of the 50 states, plus the District of Columbia, have MiMi values within range of their benchmark averages, with Utah (100.4), Colorado (97.8), Hawaii (97), Idaho (96.7) and North Dakota and Oregon at (95.8) ranking in the top five. Seventy-six of the 100 metro areas have MiMi values within range of their benchmark averages, with Honolulu, Hawaii (99.8), Nashville, Tenn. (100.2), Ogden, Utah (99.3), Dallas, Texas (99.2) and Provo, Utah (101), ranking in the top five.

The most improving states month-over-month were Nevada (+2.59 percent), Arizona (+1.54 percent), Massachusetts (+1.53 percent), South Carolina (+1.34 percent) and Colorado (+1.24 percent). On a year-over-year basis, the most improving states were Nevada (+11.74 percent), Florida (+11.58 percent), Massachusetts (+11.35 percent), Mississippi (+9.76 percent) and New Jersey (+9.61 percent).

The most improving metro areas month-over-month were Las Vegas, Nev. (+2.57 percent), Charleston, S.C. (+2.00 percent), Seattle, Wash. (+1.76 percent), Worcester, Mass. (+1.74 percent) and Springfield, Mass. (+1.52 percent). On a year-over-year basis, the most improving metro areas were Orlando, Fla. (+17.85 percent), Worcester, Mass. (+14.49 percent) Tampa, Fla. (+14.36 percent), Chattanooga, Tenn. (+14.20 percent), and Dallas, Texas (+13.89 percent).

“The recent jump in mortgage rates will drive down homebuyer affordability and likely dampen demand for home sales next year,” Kiefer adds. “Though we’ve come far, as indicated in the national statistics, housing still has significant room for improvement in many markets across the country as indicated by the fact that 24 out of the top 100 metros are still more than 20 percent below their historic benchmark, as measured by MiMi.”

For more information, please visit www.freddiemac.com/mimi.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Housing Continues to Progress, Still ‘Room for Improvement’ appeared first on RISMedia.

…read more

From:: Real Estate News

How Charitable Is Your State?

By Susanne Dwyer

volunteer_graphic_1

Looking to give back this holiday season? Good on you! Wondering how many of your neighbors are doing the same? From doling out toys for tots to working in soup kitchens, a hot new WalletHub study runs down the top charitable states in the country.

Where does yours weigh in?

donate_time_graphic_3

Credit: WalletHub

View the full WalletHub study here.

Zoe Eisenberg is RISMedia’s senior content editor. Email her your real estate news ideas at zoe@rismedia.com.

This was originally published on RISMedia’s blog, Housecall. Visit the blog daily for housing and real estate tips and trends. Like Housecall on Facebook and follow @HousecallBlog on Twitter.

The post How Charitable Is Your State? appeared first on RISMedia.

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From:: Real Estate News

BofA approaching $7 billion of consumer relief in toxic mortgage settlement

Bank of America is almost finished with providing $7 billion in consumer relief required as part of its $16.65 billion settlement with the U.S. Department of Justice, certain federal agencies and six states to resolve claims over toxic residential mortgage-backed securities, collateralized debt obligations and an origination release on residential mortgage loans sold to Fannie Mae and Freddie Mac. …read more

From:: Real Estate Wire

Texas homebuyers diversify in 2016

Texas saw outstanding growth in home sales during 2016 in several areas including condo sales and new home sales. Not only there more homebuyers in the market, but they are also a more diverse group than in previous years. International homebuyers, women and first-time homebuyers are all making their mark in Texas real estate. …read more

From:: Real Estate Wire